Do you ever get to the end of the week feeling like you’ve been busy, but you’re not really sure what actually happened in your business?

I’ve been there.

That’s exactly why I started doing a weekly CEO Date. A simple, intentional business check-in that I schedule every Friday. Just 90 minutes a week has completely changed how grounded, clear, and confident I feel as a business owner.

Today, I want to walk you through what a CEO Date is, why it matters, and how you can set one up for yourself each week.

What Is a CEO Date?

A CEO Date is a scheduled, non-negotiable block of time where you work on your business instead of in it. That means no client work. No reacting to whatever pops up. This is your time to step into the CEO role and to zoom out, get intentional, and make sure your business is actually aligned with your goals.

The purpose of a CEO Date is simple:

• Create clarity

• Encourage intentional planning

• Keep your business aligned and moving forward

Why a Weekly CEO Date Matters

A weekly CEO Date can help you to stay focused on your goals. Clearly understand what you’re working on, and why. Help you to spot issues early, like procrastination or overwhelm. Plus, gives you the chance to reflect on what feels heavy or chaotic and adjust accordingly.

Instead of running your business on autopilot, you’re actively leading it. Allowing you to build confidence and reduce stress by being proactive instead of reactive. Encouraging you to have consistent and sustainable growth.

What to Include in Your CEO Date

Here’s how I like to structure my weekly CEO Date. (Get my template here)

1. Reflect on the Past Week

This is a great time to think about how your week went. Take a moment to ask yourself:

• What went well?

• What felt off, messy, or draining?

• What progress did I make toward my goals?

• What unexpected challenges came up?

This is also a great time to look for patterns. If you’ve been procrastinating on something, ask yourself why. Is it truly necessary to be accomplished right now, or is it something that can be adjusted, delegated, or shelved?

And don’t skip this part: celebrate your wins. No matter how your week went, there are always wins, even the small ones count.

2. Review Current Projects and Priorities

Reviewing what you are working on is a great way to make sure you are focused on the right tasks.

• Check progress on active client or business projects

• Follow up on pending tasks or communication

• Make a note of anything overdue or falling behind

• Capture new ideas or opportunities

By taking the time to check in on your priorities, you are allowing yourself the opportunity to evaluate what you’ve been working on and if it has been aligned with your goals.

3. Plan Your Week Ahead

Now that you have reflected and reviewed your week, you are ready to plan what’s coming next. What are the most important things you need to accomplish next week? Add those to your calendar. Make them a priority.

• Time block or assign tasks to days

• Schedule focused work sessions

• Leave white space for admin, creative time, or rest

• Confirm appointments, meetings, or deadlines

• Add tasks that move the needle forward on your business

• Set intentions for how you want the week to feel

This is your opportunity to plan your week intentionally to help make sure you can stay on track with your business goals.

4. Check In on Metrics

If applicable, now is a great time to take a moment to track or reflect on metrics that are important to your business:

• Income / Revenue goals

• Lead generation (inquiries, discovery calls, etc.)

• Audience growth (email list, socials, etc.)

• Other metrics that matter to you

By checking your metrics, you are able to get an overview of your business as a whole. You are able to see where growth is or is not happening. Allowing you to evaluate and make changes.

Make It Easier (and More Enjoyable)

The most important thing to remember as you begin this journey: this gets easier with consistency.

That 90 minutes might feel clunky at first, but once it becomes a weekly habit, it starts to feel like clockwork. You’ll know exactly what to do and how to use the time efficiently.

A few things that help:

• Put it on your calendar and treat it like a real meeting

• Block the time so nothing else can be scheduled

• Use a simple template to guide you (grab mine here)

• Create a ritual — light a candle, grab a cup of coffee, set the mood

This isn’t just about productivity. It’s about intention.

Why Consistency Is the Real Magic

90 minutes a week can truly change how you run your business.

When you show up for your CEO Date every week, you give yourself the space to notice issues before they become problems. You’re able to course-correct sooner, make clearer decisions, and lead your business with confidence.

Creating the right automations requires clarity, intention, and a deep understanding of how your business actually works.

That’s exactly what we focus on during my Workflow & Automation Strategy Call.